Hippy/Ecowarriors - this is in no way disrespect to these groups. Actually they've done a splendid job at fulfilling their markets needs. However there are many other people out there that are simply not attracted to these niches and therefore no amount of lecturing about what 'good' they will be doing will convince them to buy. If someone's shopping for a particular style you have to provide for that style, i.e. someone has a need and you offer something that fulfils it, not 'offer something else' and pull the harp strings saying it's the right thing to do as this will only cause resentment.

Lecturing - You wont find any preaching here. This is a guide to fashion, therefore fashion is the focus. Fashion is what sells these designers; it just so happens that they are all produced in an ethically proactive manner. The 'Green' and 'Eco' movement sometimes comes up against people who resent being told what to do. Some people see 'Ecowarriors' as taking on some sort of 'holier than thou' smugness.

So instead of harking on with the same old arguments that only seem to push people away more lets break out of that and provide people with something they would actually want to buy, regardless of whether or not its organic or sweatshop-free.