LaModeEthique - The Guide to Ethical Fashion aims to increase awareness and accessibility of the fast-growing niche of designers and organisations who acknowledge that people who are fashion savvy are not going to buy something that makes you look like you're wearing a burlap sack just because its kind to the environment or people no matter how much you hark on about it.

A better idea would be to offer an alternative. To offer the discerning fashionista clothing that they've 'gotta have' for the very same reasons as they would any other piece of clothing. This way you don't have to depend on people giving a damn who made their dress (which is a comparatively small percentage of the population).

Reports come up on the news left right and centre showing an ever increasing number of people who are concerned about the production of their clothing and anything else for that matter. However, despite their concern, how many of them actually buy ethically proactive products? How many MORE people would buy ethically proactive products if they knew what was out there, how to buy it and that the products fulfilled their own self-centred desires?

This guide helps do just that.